KaChing: How to Run an Online Business that Pays and Pays
- ISBN13: 9780470597675
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.
Praise for KaChing
“Turning your passion into profit is Joel’s keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joel’s formulas for creating revenue streams online and you’ll discover a whole new level of decisive confidence, both online and in life.”
—Gary W. Goldstein, Hollywood Movie Producer
“If you can’t make money online after reading Joel Comm’s KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It’s time to hit the KaChing button! Read this book NOW and watch your money accumulate.”
—Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful Connections
“With Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling models. If you’re serious about creating revenue online, without having to live online, read this book and apply its best practices.”
—David Nour, bestselling author of Relationship Economics and ConnectAbility
“If you’ve considered starting an online business or have one that isn’t making any money, check out Joel Comm’s book and find your KaChing button.”
—Alexis Martin Neely, AlexisMartinNeely.com
“Joel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!”
—Jen Grover, creator of the Butler Bag and author of What If? and Why Not?Praise for KaChing
“Turning your passion into profit is Joel’s keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joel’s formulas for creating revenue streams online and you’ll discover a whole new level of decisive confidence, both online and in life.”
—Gary W. Goldstein, Hollywood Movie Producer
“If you can’t make money online after reading Joel Comm’s KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It’s time to hit the KaChing button! Read this book NOW and watch your money accumulate.”
—Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful Connections
“With Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling models. If you’re serious about creating revenue online, without having to live online, read this book and apply its best practices.”
—David Nour, bestselling author of Relationship Economics and ConnectAbility
“If you’ve considered starting an online business or have one that isn’t making any money, check out Joel Comm’s book and find your KaChing button.”
—Alexis Martin Neely, AlexisMartinNeely.com
“Joel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!”
—Jen Grover, creator of the Butler Bag and author of What If? and Why Not?
Amazon Exclusive: Q&A with Author Joel Comm
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What is your experience with running online businesses?
I built my first website in 1995. WorldVillage.com was one of the first 25,000 sites in the world! Over the years, I have built dozens of sites, many of which I still own to this day. From editorial to advertising and marketing to social media, I’ve done it all.
Who is the audience for this book?
With the current state of our economy, there are millions of people looking for ways to supplement their income. While many people tout possibilities for making thousands or millions of dollars online, I believe many would be thrilled to have an extra 00 or so each month. KaChing presents the Internet business opportunity in a way that is both fresh and attainable to those who seek to take control of their financial situation and future.
What is the most important thing you would tell someone looking to start an online business?
Don’t go looking for the next “hot” trend. Instead, figure out how your own personal passions, knowledge and skills can be leveraged to create an online business. Many make the mistake of looking outwards for success when the most reliable barometer really comes from within.
What are the most common mistakes you see people make when running an online business?
They try to do too much on their own. The key is to align yourself with others whose talents and gifts complement yours. I can’t design or code my way out of a paper bag, so I don’t even try. Instead, I partner with or outsource to others who are able to accomplish the tasks far better than I could ever hope to. That frees me up to focus on doing what I do best. This will be different for each person.
How did you come up with the title KaChing?
Everyone can relate to the ringing cash register sound of a sale being made. Once you understand how to leverage your own interests to build an online business, you can begin to envision the reality of generating a substantial income on the Internet. It’s a pleasing sound that makes people smile. And when you get to push that KaChing Button for the first time, signifying your first dollar online, it is very empowering.
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good for some people,
I have been looking for legitimate ways to make money online and got this book to help me do just that.
Some of the book was great, but there were also a lot of confusing and unorganized parts. In short, the book was all over the place.
Some of the sections were very basic and others more advanced. I’m not sure if it’s for a beginner or somebody that is advanced. It doesn’t really focus on one group. You’ll get something out of it I’m sure, but if you’re like me, only about half of it will apply to you. Because of this, I’m rating it right down the middle.
A few days before this book, I read Laptop Lifestyle – How to Quit Your Job and Make a Good Living on the Internet (Volume 1 – Quick Start Guide to Making Money Online) and was glad to have done that, since I feel it helped me to “read between the lines” with the information in this book. There were times when reading this one that I was going right along with the author, understanding what he was saying, but then he’d lose me by jumping to something else without finishing the thought. At the end, I was left with a bunch of odds and ends of a big picture but no real plan of action for making money now, with the exception of Adsense ads on a blog I have. If all the needed information to make a good living online was in this book, it wasn’t organized well. He talks about blogging a lot, so perhaps this book was developed from random blog articles?
Just to give you an example of what I’m talking about, the first part of the book is a very basic section he talks about setting up a blog with Blogger. Then he talks about adding ads to make money from it. I was with him at this point and that’s what I’ve done so far. He gives a list of banner ad companies and talks about Google Adsense and that was helpful to me. If you are not online at all, this is a good thing to read to make that happen although some of the finer details and technical terms are not explained well. If you’ve been doing this a long time, maybe you’ll do better than me at figuring out how it all fits together, but if you’ve been doing it a long time, you’re probably beyond a free blog on Blogger, too. I just started and am already seeing the limitations.
I enjoyed the part where he talks about “7 Types of Content” to put on blogs. For example, posts that review things, posts that interview people, “Top 10″ lists, and Q&A posts. This gave me some good ideas and was the highlight of the book for me.
Then he starts to get more advanced and talks about buying articles to post on your blog, which I think is a good idea, because I’m busy. My hope of saving some time didn’t last long though because when I went to the site he recommended, it appeared to be brand new, with only a few articles to purchase.
This is the kind of “back and forth” you get with this book. One minute you’re following along and completely with him, then there is a detour that kind of derails the plan or at the very least confuses it. One minute he’s doing something for beginners, like helping you get a free blog up, and then he spends an entire section talking about legal issues of posting testimonials.
Then he talks about passive revenue with membership sites. Then speaking. Then coaching programs. Then branding strategies. Then how to deal with PR and media people.
There is a lot of information here, but very little detailed information. If you are looking for a book that is going to guide you step-by-step to a business that makes money online, this is not it.
What this book does well is give you little ideas you can use in an existing business. The only problem there is that he jumps around to so many areas, he doesn’t give the finer points of anything. I was hoping for more specifics.
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Another Great Book From Joel Comm,
I received Joel Comm’s new book “KaChing” from Amazon and read it from cover to cover. The book is very well organized and an easy read for anyone. I consider myself quite web savvy and I found lots of little gold nuggets in this book. The concepts he explains are driven home with case studies. This is a great book if you dream of trading in the 9-5 for web entrepreneurship or need some extra cash.
A few years ago I bought an eBook on a forum from Joel that would later become the best selling book The AdSense Code: What Google Never Told You About Making Money with AdSense. I read it and implemented his suggestions and tips not expecting the great results that I got. My AdSense income increased significantly from his suggestions. After awhile I wondered what’s next? I had heard that AdSense is the tip of the iceberg in revenue generation for websites. This book answers what’s next and I’m expecting the same results from implementing the suggestions in this book!
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The Best Way to Beat the Recession…But there’s a WORD OF CAUTION…,
I’ve been following Joel Comm as a teacher, friend, and mastermind partner for several years and he never ceases to amaze me at how well he is able to take a very complex subject and somehow get it down to an understandable system. This newest book is just as good (if not better) than his others…a sign of age and wisdom perhaps…but I think its more likely because of the fine results he’s experienced as he himself does what he recommends to you.
Before I say more specifically what I like about the book, I just want to acknowledge the timing of this book…It is Perfect. Never before in our lifetime has there been a stronger need for giving people a solid way to make some extra cash. And, for some people who are more proactive than others, a whole lot of extra cash. I say that because I truly believe this book will empower the “action taker” to set aside the worries over money and enjoy the good things life has to offer.
In my opinion, this book is geared down to what we call the “Newbie Level.” However, I consider that a good thing for several reasons. First, because I would rather have a book that is thorough and gives me the option of skipping sections, rather than being confused and wishing for more. SEcond, benefit is that some of us are a little thick headed and need to be told the same thing 2, 3, 4, 5 times or more before we will believe it and take action. (It’s sort of a guy thing, like not wanting to ask for directions when we’re driving.) Additionally, some of us learned somethings wrong (from green teachers) and we need to be set straight. Lastly, the Internet changes very fast, so it is always helpful to get the most up-to-date lessons, tips, and strategies.
If you’re more than a Newbie, this book is for you too, because it has the strategy for what I call a bestselling business. You want to become a celebrity author, speaker, or coach, then just follow the strategy that Joel has laid out…the basics are all there. Joel is very shy on putting numbers in the book (the FTC has really cracked down on that recently), but I know that by applying the whole enchilada, you are looking at a 6 to 7 figure income.
KaChing gets 5 stars because it is exactly what we need and it accomplishes its task of showing anyone with an open mind how to create a viable Internet business.
A WORD OF CAUTION about a bigger picture issue.
Please allow me to share with you about an important new challenge to Internet businesses (which I believe is worth spending time preparing for)… and that is proactively managing your Online Reputation. Although Joel Comm covers the area of branding well in KaChing, I would highly recommend getting Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier.
Take it from a person with experience in this, even though you might have great products and excellent customer service, you will still have customer problems and issues. People are people (but I think at least one in every thousand is wired backwards). So, it is inevitable that you will get some bad product reviews, or even worse, revengeful customers who will try to ruin your online reputation. If you don’t pay attention to this, you might find yourself with an Internet business some day that has a broken KaChing bell.
Wild West 2.0 tells you exactly where to look for online reputation problems and then how to repair them. Proactive Reputation Management should not be delegated to your webmaster. From my experience it is now a critical management and marketing issue that concerns everyone online.
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