Invalid clicks is a “catch all” term that they use, but it does not always mean that the publisher cheated. It can mean anywhere from clicking on your own ads, labeling the ads, inciting visitors to support the site and click on the ads, etc.
If you are kicked out of the program, you are banned PERMANENTLY. It means you cannot open a new account with the same name. In some cases, kicked out publishers get reapproved for a new account, but they never get to receive their earnings because Google ultimately finds out
It will not be up to Google to prove to you how they caught what they deemed as fraudulent clicks on your site. They will not show you the IPs of those who clicked. Instead, explain to them in a very professional manner that you never caused invalid clicks and send them your logfiles to help prove your case.
You have to remember that the first responsibility of Google is to satisfy their advertisers, where the money comes from; and not the publishers. They need to protect the interests of advertisers at all cost. As a result, any clicks perceived to be less than above-board are investigated oftentimes leading to the cancellation of the account of the advertiser.
There have been many cases of publishers whose account was initially disabled but reinstated from the program. Here are some threads from Webmasterworld.com of such cases:
Invalid clicks is a “catch all” term that they use, but it does not always mean that the publisher cheated. It can mean anywhere from clicking on your own ads, labeling the ads, inciting visitors to support the site and click on the ads, etc.
If you are kicked out of the program, you are banned PERMANENTLY. It means you cannot open a new account with the same name. In some cases, kicked out publishers get reapproved for a new account, but they never get to receive their earnings because Google ultimately finds out
It will not be up to Google to prove to you how they caught what they deemed as fraudulent clicks on your site. They will not show you the IPs of those who clicked. Instead, explain to them in a very professional manner that you never caused invalid clicks and send them your logfiles to help prove your case.
You have to remember that the first responsibility of Google is to satisfy their advertisers, where the money comes from; and not the publishers. They need to protect the interests of advertisers at all cost. As a result, any clicks perceived to be less than above-board are investigated oftentimes leading to the cancellation of the account of the advertiser.
There have been many cases of publishers whose account was initially disabled but reinstated from the program. Here are some threads from Webmasterworld.com of such cases:
http://www.webmasterworld.com/forum89/5960.htm
http://www.webmasterworld.com/forum89/9886.htm
http://tinyurl.com/lw7kp
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