How can I work AdSense to my blog profitability?
May 13th, 2009If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
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I've been using Adsense for several years now and have had a good bit of success.
I believe Adsense earnings depend on the following:
1. The amount of traffic your site/blog gets (However, a 50% increase in traffic might not correspond to a 50% increase in Adsense revenue, but we all love more visitors, don't we?)
The number/percentage of returning visitors also determine your earnings. For example, if you have a popular forum web site, you might not get high CTR because most returning visitors will have "ad-blindness".
2. The kind of ad displayed – depends on the keywords on the page. If you get low-payout ads from certain companies (trust me, you can recognize such ads), you can remove them using the "Competitive Ad Filter".
3. The industry niche you target in your content.
My advice is:
1. Keep adding useful content (remember to judiciously use keywords)
2. Contact at least 3 other web sites each day to link back to you (get inbounds only from quality web sites)
3. Create custom channels and review the progress of different ad units (sizes and colors – layouts) and placements.
[I don't think adding more ad units works - its depends more on "where" to place the ads - above the fold, after the content, on the right side...]
You need to increase your CTR (Click-thru rate).
4. Google ad prices also depend on the industry niche. For example, "insurance" or "mortgage" ads would be more profitable (for an Adsense publisher) than "books".
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Here's a few tips:
- use more than one ad unit
- blend the colors to match your blog so the ads don't stand out too much
- get more traffic. Easier said than done.
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Blogs do not work really well with Adsense. Even the big bloggers are finding that they are better off using banner ads on a cost per impression basis to monetize the huge traffic their blogs get.
The problem with blogs and Adsense is the responsiveness of audience to the ads. People visit blogs to read about something — they are not on the lookout for ways to spend money, and they don't usually click on the ads.
Consider this: A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.
To improve the performance of Adsense on your site, Google Adsense Help has good tips on where to put the ads on a blog (their blog heat map). Their tips are as follows: https://www.google.com/adsense/support/bin/answer.py?answer=43869
1. Blend the ads on your blog
2. Experiment with multiple ad formats and locations
3. Offer readers more options with search and referrals
4. Improve site targeting
One other tip — choose a blog topic that attracts people looking for ways to spend money (example is a blog that reviews various cameras and photographic equipment); or blogs that attract audiences that advertisers find very desirable such as high income people or tech savvy folks.
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